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Wayne Baker
Wayne E. Baker is an American author and sociologist on the senior faculty of the
University of Michigan Ross School of Business. His teaching and research interests are in the fields of
values,
American society,
social capital,
social networks and
economic sociology. Baker is best known both for his research in economic
sociology, where he demonstrated that financial markets operate as social networks, and his survey research on values, where he documented Americans' core values. His data show Americans share more core values than news media and political campaigns will admit. These core values include
patriotism, belief in
God,
individualism,
success,
equal opportunities, freedom and
liberty,
respect and the
free market. He writes in both academic and popular media on this theme and is often invited to present his findings across the U.S
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