Robert Cialdini

Robert Cialdini at [[World.minds|ZURICH.MINDS]] in 2012 Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University. Provided by Wikipedia
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  1. Pre-suasion : a revolutionary way to influence and persuade /
    Pre-suasion
    a revolutionary way to influence and persuade
    Book
    by Cialdini, Robert B.
    Published 2016
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  2. The small BIG : small changes that spark BIG influence /
    The small BIG
    small changes that spark BIG influence
    Book
    by Martin, Steve J.
    Published 2014
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