The four

the hidden DNA of Amazon Apple Facebook and Google
Scott Galloway
Book - 2017
Saved in:

Holdings -

South Hill

Barcode Status Material Type CallNumber Availability
37413317220863 Available Non-fiction 025.5206 GALLOWA  Place a Hold
Bibliographic Details
Main Author: Galloway, Scott, 1964- (Author)
Format: Book
Language:English
Published: New York, New York : Portfolio/Penguin, [2017]
Subjects:

MARC

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100 1 |a Galloway, Scott,  |d 1964-  |e author. 
245 1 4 |a The four :  |b the hidden DNA of Amazon, Apple, Facebook, and Google /  |c Scott Galloway. 
264 1 |a New York, New York :  |b Portfolio/Penguin,  |c [2017] 
264 4 |c ©2017 
300 |a viii, 310 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 275-301) and index. 
505 0 |a The four: who are these companies and why write about them? -- Amazon: how Amazon became the most disruptive firm in the largest economy -- Apple: tech goes luxury -- Facebook: love is key to longevity--and great advertising -- Google: our modern-day god -- Lie to me: the Four and funny business -- Business and the body: all businesses appeal to one of three organs -- The T algorithm: what it takes to get to a trillion -- The fifth horseman?: who will be next? -- The Four and you: follow your talent, not your passion -- After the horsemen: where are the Four taking us?. 
650 0 |a Information services industry. 
650 0 |a Strategic planning. 
650 0 |a Consumer behavior. 
610 2 0 |a Google (Firm). 
610 2 0 |a Apple Computer, Inc. 
610 2 0 |a Facebook (Firm). 
610 2 0 |a Amazon.com (Firm). 
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