Public relations
Public relations
Book - 2025
This friendly guide explains the mechanics of PR and gives you the tools you need to succeed, including how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements and beyond.
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| Barcode | Status | Material Type | CallNumber |
|---|---|---|---|
| 37413322381783 | Available | New Adult Non-Fiction | 659.2 YAVERBA |
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
[2025]
|
| Edition: | 3rd edition. |
| Series: | --For dummies.
|
| Subjects: |
MARC
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| 010 | |a bl2025042670 | ||
| 020 | |a 9781394284870 |q pbk. | ||
| 020 | |a 139428487X |q pbk. | ||
| 035 | |a (OCoLC)1506201042 | ||
| 040 | |a GCmBT |b eng |c OQX |e rda |d OCLCO |d JAS | ||
| 049 | |a UAGA | ||
| 082 | 0 | 4 | |a 659.2 |2 23/eng/20250311 |
| 092 | |a 659.2 YAVERBA | ||
| 100 | 1 | |a Yaverbaum, Eric, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjFF3gQXVd4pqDBC7hMrRq |0 http://id.loc.gov/authorities/names/n96046016 | |
| 245 | 1 | 0 | |a Public relations / |c by Eric Yaverbaum, PR veteran, CEO of Ericho Communications ; with James Palmer and Bob Bly. |
| 246 | 3 | |a Public relations for dummies | |
| 250 | |a 3rd edition. | ||
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, Inc., |c [2025] | |
| 264 | 4 | |c ©2025 | |
| 300 | |a xvi, 364 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 520 | |a This friendly guide explains the mechanics of PR and gives you the tools you need to succeed, including how to assemble a PR plan, create a budget, develop winning ideas, cultivate media contacts, create pitches, leverage social media and podcasts, secure public speaking engagements and beyond. | ||
| 504 | |a Includes bibliographical references (pages 343-344) and index. | ||
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 700 | 1 | |a Palmer, James, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjFqGWpD6KV8jkXWDGp44m |0 http://id.loc.gov/authorities/names/no2015092754 | |
| 700 | 1 | |a Bly, Robert W., |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJgCPBBdhjRXmwt7q4q4v3 |0 http://id.loc.gov/authorities/names/n82046014 | |
| 830 | 0 | |a --For dummies. |0 http://id.loc.gov/authorities/names/n92122684 | |
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| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Central |t 0 |e 659.2 YAVERBA |i New Adult Non-Fiction |m 37413322381783 |