Attracting investors
a marketing approach to finding funds for your business
Book - 2004
Saved in:
Holdings -
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
c2004.
|
| Subjects: | |
| Online Access: | Publisher description Table of contents |
MARC
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| 008 | 040413s2004 nju b 001 0 eng | ||
| 010 | |a 2004008610 | ||
| 019 | |a 56728945 | ||
| 020 | |a 0471646563 (cloth) | ||
| 035 | |a (OCoLC)54966378 | ||
| 040 | |a DLC |c DLC |d IBS | ||
| 042 | |a pcc | ||
| 049 | |a UAGA | ||
| 050 | 0 | 0 | |a HG4751 |b .K68 2004 |
| 082 | 0 | 0 | |a 658.15/224 |2 22 |
| 092 | 0 | |a 658.1522 KOTLER | |
| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Attracting investors : |b a marketing approach to finding funds for your business / |c Philip Kotler, Hermawan Kartajaya, and S. David Young. |
| 260 | |a Hoboken, New Jersey : |b Wiley, |c c2004. | ||
| 300 | |a ix, 246 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing to investors and lenders : what the capital markets want -- Raising capital : an overview of your alternatives -- Early-stage financing : the role of business angels -- Private equity : unleashing your company's potential value -- Lenders : raising funds from banks and other financial institutions -- Strategy : how to win investors' mind share -- Tactic : how to win investors' market share -- Value : how to win investors' heart share -- Get your marketing right! | |
| 650 | 0 | |a Venture capital. | |
| 650 | 0 | |a Small business |x Finance. | |
| 650 | 0 | |a New business enterprises |x Finance. | |
| 700 | 1 | |a Kartajaya, Hermawan, |d 1947- | |
| 700 | 1 | |a Young, S. David, |d 1955- | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/wiley041/2004008610.html |t 0 |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0417/2004008610.html |
| 998 | |a 2005.02.09 | ||
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| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Central |t 1 |e 658.1522 KOTLER |h Dewey Decimal classification |i Non-fiction |j None |m 37413308953019 |