Monster loyalty

how Lady Gaga turns followers into fanatics
Jackie Huba
Book - 2013

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com

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Barcode Status Material Type CallNumber Availability
37413314589658 Available Non-fiction 658.8343 HUBA  Place a Hold
Bibliographic Details
Main Author: Huba, Jackie
Format: Book
Language:English
Published: New York : Portfolio/Penguin, c2013.
Subjects:

MARC

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100 1 |a Huba, Jackie. 
245 1 0 |a Monster loyalty :  |b how Lady Gaga turns followers into fanatics /  |c Jackie Huba. 
246 3 0 |a How Lady Gaga turns followers into fanatics 
260 |a New York :  |b Portfolio/Penguin,  |c c2013. 
300 |a vii, 214 p. :  |b ill. ;  |c 22 cm. 
520 |a "Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com 
504 |a Includes bibliographical references and index. 
505 0 |a Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own. 
600 0 0 |a Lady Gaga. 
650 0 |a Women musicians  |x Criticism and interpretation. 
650 0 |a Musicians  |x Criticism and interpretation. 
650 0 |a Customer loyalty  |v Case studies. 
650 0 |a Customer relations. 
650 0 |a Marketing  |x Social aspects. 
998 |a 2013.05.08 
999 f f |i 11700dd4-5a5a-514f-b5d7-4cbe5cb8fd3a  |s 8260ffe9-66a2-52aa-b991-d4f68c41fac5  |t 0 
952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Indian Trail  |t 0  |e 658.8343 HUBA  |h Dewey Decimal classification  |i Non-fiction  |j None  |m 37413314589658