Monster loyalty
how Lady Gaga turns followers into fanatics
Book - 2013
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com
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Indian Trail
Barcode | Status | Material Type | CallNumber | Availability |
---|---|---|---|---|
37413314589658 | Available | Non-fiction | 658.8343 HUBA | Place a Hold |
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Portfolio/Penguin,
c2013.
|
Subjects: |
MARC
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008 | 130304s2013 nyua b 001 0 eng | ||
010 | |a 2013006819 | ||
019 | |a 840492784 | ||
020 | |a 9781591846505 (hbk.) | ||
020 | |a 1591846501 (hbk.) | ||
035 | |a (OCoLC)821265855 |z (OCoLC)840492784 | ||
040 | |a DLC |b eng |c DLC |d IG# |d YDXCP |d BDX |d OCLCO |d DAD |d JQM |d OHRRH |d UAG | ||
049 | |a UAGA | ||
082 | 0 | 0 | |a 658.8/343 |2 23 |
092 | 0 | |a 658.8343 HUBA | |
100 | 1 | |a Huba, Jackie. | |
245 | 1 | 0 | |a Monster loyalty : |b how Lady Gaga turns followers into fanatics / |c Jackie Huba. |
246 | 3 | 0 | |a How Lady Gaga turns followers into fanatics |
260 | |a New York : |b Portfolio/Penguin, |c c2013. | ||
300 | |a vii, 214 p. : |b ill. ; |c 22 cm. | ||
520 | |a "Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Focus on your one percenters -- Lead with values -- Build community -- Give fans a name -- Embrace shared symbols -- Make them feel like rock stars -- Generate something to talk about -- Building Monster Loyalty of your own. | |
600 | 0 | 0 | |a Lady Gaga. |
650 | 0 | |a Women musicians |x Criticism and interpretation. | |
650 | 0 | |a Musicians |x Criticism and interpretation. | |
650 | 0 | |a Customer loyalty |v Case studies. | |
650 | 0 | |a Customer relations. | |
650 | 0 | |a Marketing |x Social aspects. | |
998 | |a 2013.05.08 | ||
999 | f | f | |i 11700dd4-5a5a-514f-b5d7-4cbe5cb8fd3a |s 8260ffe9-66a2-52aa-b991-d4f68c41fac5 |t 0 |
952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Indian Trail |t 0 |e 658.8343 HUBA |h Dewey Decimal classification |i Non-fiction |j None |m 37413314589658 |