Consumerology
the market research myth the truth about consumers and the psychology of shopping
Consumerology
the market research myth the truth about consumers and the psychology of shopping
Book - 2010
Guardado en:
Holdings -
Central
| Barcode | Status | Material Type | CallNumber |
|---|---|---|---|
| 37413312900139 | Checked out | Non-fiction | 658.834 GRAVES |
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston [Mass.] :
Nicholas Brealey,
2010.
|
| Materias: |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 406032 | ||
| 005 | 20190307124100.0 | ||
| 008 | 100426s2010 mau b 001 0 eng | ||
| 010 | |a 2010015569 | ||
| 020 | |a 9781857885507 | ||
| 020 | |a 1857885503 | ||
| 035 | |a (OCoLC)600992810 | ||
| 040 | |a DLC |c DLC |d YDX |d BTCTA |d YDXCP |d BWK |d UAG | ||
| 049 | |a UAGA | ||
| 082 | 0 | 0 | |a 658.8/34 |2 22 |
| 092 | 0 | |a 658.834 GRAVES | |
| 100 | 1 | |a Graves, Philip. | |
| 245 | 1 | 0 | |a Consumer.ology : |b the market research myth, the truth about consumers and the psychology of shopping / |c Philip Graves. |
| 246 | 3 | |a Consumerology | |
| 246 | 3 | |a Consumer [dot] ology | |
| 260 | |a Boston [Mass.] : |b Nicholas Brealey, |c 2010. | ||
| 300 | |a viii, 216 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Research. | |
| 650 | 0 | |a Marketing research. | |
| 998 | |a 2010.11.10 | ||
| 999 | f | f | |i 28fee29a-661e-58ca-a91b-a978413b3001 |s bd5cdb49-e453-5e16-9609-58b55d57214c |t 0 |
| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Central |t 0 |e 658.834 GRAVES |h Dewey Decimal classification |i Non-fiction |m 37413312900139 |