Marketing with AI
Marketing with AI
Book - 2024
"Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies. This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing."--
Saved in:
Holdings -
Central
| Barcode | Status | Material Type | CallNumber |
|---|---|---|---|
| 37413322293327 | Checked out | New Adult Non-Fiction | 658.8 SINGH |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
[2024]
|
| Series: | --For dummies.
|
| Subjects: |
MARC
| LEADER | 00000cam a22000007i 4500 | ||
|---|---|---|---|
| 001 | 962075 | ||
| 008 | 230820t20242025njua e 001 0 eng d | ||
| 005 | 20241204181911.9 | ||
| 010 | |a 2024944407 | ||
| 020 | |a 9781394237197 | ||
| 020 | |a 1394237197 | ||
| 035 | |a (OCoLC)1457294520 | ||
| 040 | |a AU@ |b eng |c AU@ |d OCLCO |d ZAE |d IMT |d GZD |d OCLCO |d SISPL | ||
| 049 | |a UAGA | ||
| 082 | 0 | 4 | |a 658.8 |2 23/eng/20240924 |
| 092 | |a 658.8 SINGH | ||
| 100 | 1 | |a Singh, Shiv, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjwytbxmcdXfB8MGwx8hwP |0 http://id.loc.gov/authorities/names/nb2010031872 | |
| 245 | 1 | 0 | |a Marketing with AI / |c by Shiv Singh. |
| 246 | 3 | |a Marketing with AI for dummies | |
| 246 | 3 | |a Marketing with Artificial Intelligence | |
| 246 | 3 | |a Marketing with Artificial Intelligence for dummies | |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, Inc., |c [2024] | |
| 264 | 4 | |c Ã2025. | |
| 300 | |a xii, 385 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdacontent | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a For dummies | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- Part 1: Getting started with marketing with AI. A brief history of AI -- Exploring AI business use cases -- Launching into the AI marketing era -- Part 2: Exploring fundamental AI structures and concepts. Collecting, organizing and transforming data -- Making connections : machine learning and neural networks -- Adding natural language processing and sentiment analysis -- Collaborating via predictions, procedures, systems, and filtering -- Getting comfortable with generative AI -- Part 3: Using AI to know customers better. Segmentation and persona development -- Lead scoring, LTV, and dynamic pricing -- Churn modeling and measurement with AI -- Part 4: Transforming brand content and campaign development. Using AI for ideation and planning -- Perfecting prompts for conversational interfaces -- Developing creative assets -- Search engine optimization (SEO) in the AI era -- Performing A/B testing with AI -- Fine-tuning content with localization and translation -- Part 5: Targeting growth marketing and customer focus with AI. Applying AI to performance marketing -- E-mail and SMS marketing with AI -- Diving into personalized marketing -- Leading your business in the AI era -- Addressing ethical, legal, and privacy concerns with AI -- Part 6: The part of tens. Tens pitfalls to avoid when marketing with AI -- Ten future AI developments to watch for. | |
| 520 | |a "Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies. This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing."-- |c Provided by publisher. | ||
| 650 | 0 | |a Marketing |x Technological innovations. | |
| 650 | 0 | |a Artificial intelligence. |0 http://id.loc.gov/authorities/subjects/sh85008180 | |
| 710 | 2 | |a John Wiley & Sons, |e publisher. |0 http://id.loc.gov/authorities/names/n80083764 | |
| 830 | 0 | |a --For dummies. |0 http://id.loc.gov/authorities/names/n92122684 | |
| 994 | |a C0 |b UAG | ||
| 999 | f | f | |s c7321908-facf-4b50-b813-97468762eaea |i 2990ec23-559e-434c-9dcb-c0032e3692bf |t 0 |
| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Central |t 0 |e 658.8 SINGH |i New Adult Non-Fiction |m 37413322293327 |