The He-Man effect
how American toymakers sold you your childhood
Book - 2023
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon.
Saved in:
Holdings -
South Hill
| Barcode | Status | Material Type | CallNumber | Availability |
|---|---|---|---|---|
| 37413321816284 | Available | Graphic literature | 688.7206 BROWN | Place a Hold |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
First Second,
2023.
|
| Edition: | First edition. |
| Subjects: |
MARC
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| 100 | 1 | |a Brown, Box, |e author. | |
| 245 | 1 | 4 | |a The He-Man effect : |b how American toymakers sold you your childhood / |c Brian "Box" Brown. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b First Second, |c 2023. | |
| 300 | |a 258 pages : |b chiefly illustrations (black and white) ; |c 22 cm | ||
| 336 | |a text |2 rdacontent | ||
| 336 | |a still image |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 520 | |a "Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Toys |z United States |x Marketing |x History |y 20th century |v Comic books, strips, etc. | |
| 650 | 0 | |a Toy industry |x Moral and ethical aspects |v Comic books, strips, etc. | |
| 650 | 0 | |a Toy industry |x Corrupt practices |v Comic books, strips, etc. | |
| 650 | 0 | |a Television advertising |x Moral and ethical aspects |v Comic books, strips, etc. | |
| 650 | 0 | |a Child consumers |z United States |x History |y 20th century |v Comic books, strips, etc. | |
| 650 | 0 | |a Toys |x Psychological aspects |v Comic books, strips, etc. | |
| 655 | 7 | |a Social issue comics. |2 lcgft | |
| 655 | 7 | |a Nonfiction comics. |2 lcgft | |
| 655 | 7 | |a Graphic novels. |2 lcgft | |
| 655 | 7 | |a Comics (Graphic works) |2 lcgft | |
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