The contrarian effect
why it pays (big) to take typical sales advice and do the opposite
The contrarian effect
why it pays (big) to take typical sales advice and do the opposite
Book - 2008
Enregistré dans:
Holdings -
Central
| Barcode | Status | Material Type | CallNumber |
|---|---|---|---|
| 37413311538906 | Disponible | Non-fiction | 658.802 PORT |
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Hoboken, N.J. :
John Wiley & Sons,
c2008.
|
| Sujets: | |
| Accès en ligne: | Publisher description Table of contents only |
MARC
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| 010 | |a 2008014657 | ||
| 015 | |a GBA880187 |2 bnb | ||
| 016 | 7 | |a 014651868 |2 Uk | |
| 020 | |a 9780470237908 (cloth) | ||
| 020 | |a 0470237902 (cloth) | ||
| 035 | |a (OCoLC)213446585 | ||
| 040 | |a DLC |c DLC |d BTCTA |d BAKER |d YDXCP |d UKM |d C#P |d BWX |d ZJI | ||
| 049 | |a UAGA | ||
| 082 | 0 | 0 | |a 658.8/02 |2 22 |
| 092 | 0 | |a 658.802 PORT | |
| 100 | 1 | |a Port, Michael, |d 1970- | |
| 245 | 1 | 4 | |a The contrarian effect : |b why it pays (big) to take typical sales advice and do the opposite / |c Michael Port and Elizabeth Marshall. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c c2008. | ||
| 300 | |a x, 165 p. ; |c 19 cm. | ||
| 504 | |a Includes bibliographical references (p. [151]-153) and index. | ||
| 505 | 0 | |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. | |
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Sales management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Marshall, Elizabeth, |d 1975- | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html |t 0 |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html |t 0 |
| 998 | |a 2009.03.05 | ||
| 999 | f | f | |i 330c2cc7-d858-514c-8905-aa45a8a8ad2c |s 545afe22-e0fd-5f6d-8649-f3e158ec4e69 |t 0 |
| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Central |t 0 |e 658.802 PORT |h Dewey Decimal classification |i Non-fiction |m 37413311538906 |