The contrarian effect

why it pays (big) to take typical sales advice and do the opposite

The contrarian effect

why it pays (big) to take typical sales advice and do the opposite
Michael Port and Elizabeth Marshall
Book - 2008
में बचाया:

Holdings -

Central

Barcode Status Material Type CallNumber
37413311538906 उपलब्ध Non-fiction 658.802 PORT
ग्रंथसूची विवरण
मुख्य लेखक: Port, Michael, 1970-
अन्य लेखक: Marshall, Elizabeth, 1975-
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Hoboken, N.J. : John Wiley & Sons, c2008.
विषय:
ऑनलाइन पहुंच:Publisher description
Table of contents only

MARC

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008 080403s2008 nju b 001 0 eng
010 |a  2008014657 
015 |a GBA880187  |2 bnb 
016 7 |a 014651868  |2 Uk 
020 |a 9780470237908 (cloth) 
020 |a 0470237902 (cloth) 
035 |a (OCoLC)213446585 
040 |a DLC  |c DLC  |d BTCTA  |d BAKER  |d YDXCP  |d UKM  |d C#P  |d BWX  |d ZJI 
049 |a UAGA 
082 0 0 |a 658.8/02  |2 22 
092 0 |a 658.802 PORT 
100 1 |a Port, Michael,  |d 1970- 
245 1 4 |a The contrarian effect :  |b why it pays (big) to take typical sales advice and do the opposite /  |c Michael Port and Elizabeth Marshall. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2008. 
300 |a x, 165 p. ;  |c 19 cm. 
504 |a Includes bibliographical references (p. [151]-153) and index. 
505 0 |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 
650 0 |a Selling. 
650 0 |a Sales management. 
650 0 |a Marketing. 
700 1 |a Marshall, Elizabeth,  |d 1975- 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0828/2008014657-d.html  |t 0 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/enhancements/fy0828/2008014657-t.html  |t 0 
998 |a 2009.03.05 
999 f f |i 330c2cc7-d858-514c-8905-aa45a8a8ad2c  |s 545afe22-e0fd-5f6d-8649-f3e158ec4e69  |t 0 
952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Central  |t 0  |e 658.802 PORT  |h Dewey Decimal classification  |i Non-fiction  |m 37413311538906