The new rules of marketing & PR

how to use social media online video mobile applications blogs news releases & viral marketing to reach buyers directly

how to use social media online video mobile applications blogs news releases & viral marketing to reach buyers directly

David Meerman Scott

Book - 2011

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Barcode	Status	Material Type	CallNumber
37413313588149	Available	Non-fiction	658.872 SCOTT

Bibliographic Details
Main Author:	Scott, David Meerman
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, c2011.
Edition:	3rd ed.
Subjects:	Internet marketing. Public relations.

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245	1	4	\|a The new rules of marketing & PR : \|b how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / \|c David Meerman Scott.
246	3		\|a New rules of marketing and PR
250			\|a 3rd ed.
260			\|a Hoboken, N.J. : \|b John Wiley & Sons, \|c c2011.
300			\|a xxxii, 366 p. : \|b ill. ; \|c 23 cm.
500			\|a Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010.
500			\|a Includes index.
650		0	\|a Internet marketing.
650		0	\|a Public relations.
700	1		\|a Scott, David Meerman. \|t New rules of marketing and PR.
998			\|a 2011.09.22
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