APA (7th ed.) Citation

Scott, D. M. (2011). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly (3rd ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. 3rd ed. Hoboken, N.J.: John Wiley & Sons, 2011.

MLA (8th ed.) Citation

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. 3rd ed. John Wiley & Sons, 2011.

Warning: These citations may not always be 100% accurate.