The golden secrets of lettering

letter design from first sketch to final artwork
Martina Flor
Book - 2017
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Bibliographic Details
Main Author: Flor, Martina (Author)
Format: Book
Language:English
German
Published: New York, New York : Princeton Architectural Press, [2017]
Edition:English edition.
Subjects:

MARC

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240 1 0 |a Lust auf Lettering.  |l English 
245 1 4 |a The golden secrets of lettering :  |b letter design from first sketch to final artwork /  |c Martina Flor. 
246 3 0 |a Lettering 
250 |a English edition. 
250 |a First edition. 
264 1 |a New York, New York :  |b Princeton Architectural Press,  |c [2017] 
300 |a 167 pages :  |b color illustrations ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
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337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a "Simultaneously published in Germany with the title Lust auf Lettering by Verlag Hermann Schmidt. Verlag Hermann Schmidt 2017" -- title page verso. 
500 |a Translated from the German. 
504 |a Includes bibliographical references (page 166). 
505 0 |a Foreword -- Introduction -- Visual storytelling : defining lettering and its difference from calligraphy and type design -- The typographic eye : the importance of observation -- The basics : the DNA of letters -- Tools and their applications : pens, brushes, and other tools -- The lettering designers playground : an overview of lettering styles -- Composition and embellishments : structure, hierarchy, and flourishes -- Sketching letterforms : from rough sketch to refined drawing (and some helpful tips and tricks) -- From analog to digital : vectorizing your lettering -- The finishing touch : adding color and texture -- Work in progress : becoming a professional lettering designer. 
650 0 |a Lettering  |x Technique. 
700 1 |i Translation of:  |a Flor, Martina.  |t Lust auf Lettering. 
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