Luntz, F. I. (2007). Words that work: It's not what you say, it's what people hear. Hyperion.
Cita Chicago Style (17a ed.)Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion, 2007.
Cita MLA (8a ed.)Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear. Hyperion, 2007.
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