Superfandom

how our obsessions are changing what we buy and who we are

Superfandom

how our obsessions are changing what we buy and who we are
Zoe Fraade-Blanar & Aaron M Glazer
Book - 2017

An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.

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Shadle

Barcode Status Material Type CallNumber
37413317064675 متاح Non-fiction 658.8342 FRAADE

South Hill

Barcode Status Material Type CallNumber
37413317064683 متاح Non-fiction 658.8342 FRAADE
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Fraade-Blanar, Zoe (مؤلف), Glazer, Aaron M. (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: New York : W.W. Norton & Company, [2017]
الطبعة:First edition.
الموضوعات:

MARC

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100 1 |a Fraade-Blanar, Zoe,  |e author. 
245 1 0 |a Superfandom :  |b how our obsessions are changing what we buy and who we are /  |c Zoe Fraade-Blanar & Aaron M. Glazer. 
250 |a First edition. 
264 1 |a New York :  |b W.W. Norton & Company,  |c [2017] 
300 |a xv, 318 pages ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages [257]-307) and index. 
505 0 |a Introduction -- welcome to the fandom singularity -- Fandom is a verb -- The rise of commercial fandom -- From convention to conventional -- Wearing our fandoms on our sleeves -- Membership and status in the happiest place on earth -- Fans, what are they good for? -- Authenticity -- When fandom goes wrong. 
520 |a An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers. 
650 0 |a Fans (Persons)  |x Psychology. 
650 0 |a Consumer behavior. 
650 0 |a Digital media  |x Social aspects. 
650 0 |a Consumption (Economics)  |x Social aspects. 
650 0 |a Enthusiasm  |x Economic aspects. 
650 0 |a Marketing  |x Social aspects. 
700 1 |a Glazer, Aaron M.,  |e author. 
948 |a LTI 01/07/2018 
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