Business model generation

a handbook for visionaries game changers and challengers
written by Alexander Osterwalder and Yves Pigneur ; design Alan Smith ; editor and contributing co-author Tim Clark ; production Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries
Book - 2010

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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South Hill

Barcode Status Material Type CallNumber Availability
37413314614910 Aged to lost Non-fiction 658.4012 OSTERWA  Place A Hold
Bibliographic Details
Main Author: Osterwalder, Alexander
Other Authors: Pigneur, Yves, Clark, Tim, 1956-
Format: Book
Language:English
Published: Hoboken, NJ : Wiley, c2010.
Subjects:

MARC

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245 1 0 |a Business model generation :  |b a handbook for visionaries, game changers, and challengers /  |c written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. 
260 |a Hoboken, NJ :  |b Wiley,  |c c2010. 
300 |a 278 p. :  |b ill. (some col.) ;  |c 19 x 25 cm. 
520 |a Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. 
504 |a Includes bibliographical references (p. 276). 
505 0 |a 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. 
650 0 |a Business planning. 
650 0 |a New business enterprises. 
650 0 |a Strategic planning. 
700 1 |a Pigneur, Yves. 
700 1 |a Clark, Tim,  |d 1956- 
998 |a 2013.05.03 
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