The art of small business social media
a blueprint for marketing success
The art of small business social media
a blueprint for marketing success
Book - 2025
"In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit"--
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Barcode | Status | Material Type | CallNumber |
---|---|---|---|
37413322301823 | Checked out | New Adult Non-Fiction | 658.872 FITZPAT |
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Lanham :
Rowman & Littlefield,
[2025]
|
Subjects: |
ONLINE SALES
> EMAIL MARKETING
> INSTAGRAM
> ADVERTISING
> FINANCIAL SUCCESS
> SOCIAL MEDIA BRAND
> BRANDING
> LINKS
> BLOG
> X
> COMMUNICATIONS
> LINKEDIN
> TUMBLR
> SMALL BUSINESS
> LIKES
> METRICS
> TWEET
> BLOGGING
> WEBSITES
> FACEBOOK
|
MARC
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100 | 1 | |a Fitzpatrick, Peg, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjwRPXdRR3JQXfTRwrWjvd |0 http://id.loc.gov/authorities/names/n2014064933 | |
245 | 1 | 4 | |a The art of small business social media : |b a blueprint for marketing success / |c Peg Fitzpatrick ; foreword by Guy Kawasaki. |
264 | 1 | |a Lanham : |b Rowman & Littlefield, |c [2025] | |
300 | |a xvi, 323 pages : |b illustrations ; |c 23 cm | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
504 | |a Includes bibliographical references (pages 299-311) and index. | ||
505 | 0 | |a Section I: The social media revolution for small business. Unleashing social media's potential for small business -- What types of small businesses can grow with social media? -- Social media versus traditional marketing : the new frontier -- Crafting a social media brand identity -- Discovering your social media soul mate : your ideal customer -- Which social media platforms should you choose? -- Time mastery in the social media world -- Your social launchpad : kick-starting your online presence -- Section II: Social media strategies for captivating audiences. Building your tribe : cultivating a community -- Balancing conversation and customer service -- Weaving your brand story into social tapestry -- Crafting impactful content : Canva essentials for small businesses -- How to grow your social media presence -- Capturing hearts and minds : engagement essentials -- The LKT factor : leveraging like, know, and trust -- Navigating the storms : how to handle a digital crisis -- The art of online reputation management -- What about the elephant in the room? Google -- Social listening : the secret ingredient for brand success -- How to design a brand to leave your competition in the dust -- Blogging brilliance to boost your business -- Section III: Mastering social media success. Setting the bar : defining and achieving your social media milestones -- How to create a budget for social media -- How to grow your email list -- How to define your goals -- Crafting your social media content -- How to create short-form videos -- How to create long-form videos -- How to create a social media campaign -- How to create an editorial calendar -- How much time does it take? -- What metrics should you measure? -- To pay or not to pay : navigating paid promotions -- How to CPR to a dead account -- Unlocking the power of AI for small business social media -- Putting it all into practice : a case study approach -- The end -- Resources: List of apps and services. | |
520 | |a "In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit"-- |c Provided by publisher. | ||
650 | 0 | |a Small business marketing. |0 http://id.loc.gov/authorities/subjects/sh2008004317 | |
650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
650 | 0 | |a Small business. |0 http://id.loc.gov/authorities/subjects/sh85123568 | |
650 | 0 | |a Social media. |0 http://id.loc.gov/authorities/subjects/sh2006007023 | |
653 | |a ONLINE SALES |a EMAIL MARKETING |a INSTAGRAM |a ADVERTISING |a FINANCIAL SUCCESS |a SOCIAL MEDIA BRAND |a BRANDING |a LINKS |a BLOG |a X |a COMMUNICATIONS |a LINKEDIN |a TUMBLR |a SMALL BUSINESS |a LIKES |a METRICS |a TWEET |a BLOGGING |a WEBSITES |a FACEBOOK | ||
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