The art of small business social media

a blueprint for marketing success

The art of small business social media

a blueprint for marketing success
Peg Fitzpatrick ; foreword by Guy Kawasaki
Book - 2025

"In The Art of Small Business Social Media, social media marketing expert Peg Fitzpatrick provides a hands-on guide designed to empower small business underdogs and teach them to leverage social media for brand growth and sales; turning their passion into profit"--

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Barcode Status Material Type CallNumber
37413322301823 Checked out New Adult Non-Fiction 658.872 FITZPAT
Bibliographic Details
Main Author: Fitzpatrick, Peg (Author)
Format: Book
Language:English
Published: Lanham : Rowman & Littlefield, [2025]
Subjects:

MARC

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245 1 4 |a The art of small business social media :  |b a blueprint for marketing success /  |c Peg Fitzpatrick ; foreword by Guy Kawasaki. 
264 1 |a Lanham :  |b Rowman & Littlefield,  |c [2025] 
300 |a xvi, 323 pages :  |b illustrations ;  |c 23 cm 
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504 |a Includes bibliographical references (pages 299-311) and index. 
505 0 |a Section I: The social media revolution for small business. Unleashing social media's potential for small business -- What types of small businesses can grow with social media? -- Social media versus traditional marketing : the new frontier -- Crafting a social media brand identity -- Discovering your social media soul mate : your ideal customer -- Which social media platforms should you choose? -- Time mastery in the social media world -- Your social launchpad : kick-starting your online presence -- Section II: Social media strategies for captivating audiences. Building your tribe : cultivating a community -- Balancing conversation and customer service -- Weaving your brand story into social tapestry -- Crafting impactful content : Canva essentials for small businesses -- How to grow your social media presence -- Capturing hearts and minds : engagement essentials -- The LKT factor : leveraging like, know, and trust -- Navigating the storms : how to handle a digital crisis -- The art of online reputation management -- What about the elephant in the room? Google -- Social listening : the secret ingredient for brand success -- How to design a brand to leave your competition in the dust -- Blogging brilliance to boost your business -- Section III: Mastering social media success. Setting the bar : defining and achieving your social media milestones -- How to create a budget for social media -- How to grow your email list -- How to define your goals -- Crafting your social media content -- How to create short-form videos -- How to create long-form videos -- How to create a social media campaign -- How to create an editorial calendar -- How much time does it take? -- What metrics should you measure? -- To pay or not to pay : navigating paid promotions -- How to CPR to a dead account -- Unlocking the power of AI for small business social media -- Putting it all into practice : a case study approach -- The end -- Resources: List of apps and services. 
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