Run it like a business

strategies for arts organizations to increase audiences remain relevant and multiply money-- without losing the art
Aubrey Bergauer
Book - 2024

TEDx speaker Aubrey Bergauer--"the Steve Jobs of classical music"--reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again; Make our organizations more inclusive; Get younger attendees in the seats and on the donor rolls; Generate millions more dollars in revenue; Continue to create the art we love without the stress of figuring out how to afford it. Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission -- whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.--

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37413322143571 Checked out New Adult Non-Fiction 658.048 BERGAUE  Place A Hold
Bibliographic Details
Main Author: Bergauer, Aubrey (Author)
Format: Book
Language:English
Published: Dallas, TX : BenBella Books, Inc., [2024]
Subjects:

MARC

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245 1 0 |a Run it like a business :  |b strategies for arts organizations to increase audiences, remain relevant, and multiply money-- without losing the art /  |c Aubrey Bergauer. 
264 1 |a Dallas, TX :  |b BenBella Books, Inc.,  |c [2024] 
264 4 |c Ã2024 
300 |a xix, 234 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a Introduction : Avoiding the toilet -- It's not the product, it's the packaging : prioritize the customer experience -- If it works for Netflix : recurring revenue and the subscription economy -- Don't fear the machine : digital content drives analog attendance -- We have a lot to offer besides the art : the case for vertical integration -- Who's on first : diversifying the audience -- Heidi vs. Howard : hire fairly, compensate radically -- We're not a family, we're a team : company culture -- The 40-year-old-virgin silo : organizational structure -- Not throwing away my shot : companies that advocate, outperform -- The art is not the problem : brand relevance -- Epilogue : Where are we now? 
520 |a TEDx speaker Aubrey Bergauer--"the Steve Jobs of classical music"--reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again; Make our organizations more inclusive; Get younger attendees in the seats and on the donor rolls; Generate millions more dollars in revenue; Continue to create the art we love without the stress of figuring out how to afford it. Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission -- whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.--  |c Provided by publisher. 
520 |a "In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement--while always putting art first."--  |c Provided by publisher. 
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