Social Media Basics for Musicians and Bands

with Bobby Owsinski
online class - 2013

Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media.

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Bibliographic Details
Corporate Author: Lynda.com (Firm)
Other Authors: Owsinski, Bobby (Speaker)
Format: Electronic Video
Language:English
Published: Carpenteria, CA lynda.com, 2013.
Subjects:
Online Access:Click here for information and access to this online class.

MARC

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511 |a Presenter: Bobby Owsinski. With 23 books (and counting), Bobby Owsinski is a bestselling author and thought leader in the music business. Using his music and recording experience combined with an easy-to-understand writing style, Bobby Owsinski has become one of the best-selling authors in the music recording industry, with sixteen books that are now staples in audio recording, music, and music business programs in colleges around the world. Based in Los Angeles, Bobby is also a producer of several music-oriented television shows and can frequently be seen as a moderator, panelist, or presenter at a variety of industry conferences. 
520 |a Learn how music marketing has evolved, and how musicians and bands can market directly to fans using social media. 
520 |a Music marketing has changed dramatically from the traditional PR days. Fans now expect to communicate directly with artists, which means musicians are often responsible for maintaining their own social media profiles. In this course, the first in a series on social media for musicians and bands, Bobby Owsinski describes how the music industry has evolved from the advent of digital and how social media now provides unique opportunities to market your music directly to fans. Learn to define and develop your brand; get established on platforms like Facebook, Twitter, and YouTube; and promote your music online. Stay tuned for more courses in this series. Bobby covers platforms like Facebook, Twitter, Google+, Pinterest, and YouTube in depth, as well as other promotional tools like blogs, mailing lists, and more. 
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653 |a Streaming video 
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653 |a Social Media Marketing 
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