Building a buzz : libraries & word-of-mouth marketing /

Building a buzz

libraries & word-of-mouth marketing

Building a buzz

libraries & word-of-mouth marketing
Peggy Barber and Linda Wallace
Book - 2010
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Barcode Status Material Type CallNumber
37413313366553 Checked out Non-fiction PROF 021.7 BARBER
Detalles Bibliográficos
Autor principal: Barber, Peggy
Otros Autores: Wallace, Linda K.
Formato: Libro
Lenguaje:English
Publicado: Chicago [Ill.] : American Library Association, 2010.
Materias:
Libraries > Marketing.
Libraries > Public relations.
Libraries > Marketing > Case studies.

MARC

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008 090630s2010 ilua b 001 0 eng
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019 |a 441167371 
020 |a 9780838910115 (pbk. : alk. paper) 
020 |a 0838910114 (pbk. :alk. paper) 
035 |a (OCoLC)421532522  |z (OCoLC)441167371 
040 |a DLC  |c DLC  |d BTCTA  |d YDXCP  |d MOL  |d VP@  |d UAG 
043 |a n-us--- 
049 |a UAGA 
082 0 0 |a 021.7  |2 22 
092 0 |a PROF 021.7 BARBER 
100 1 |a Barber, Peggy. 
245 1 0 |a Building a buzz :  |b libraries & word-of-mouth marketing /  |c Peggy Barber and Linda Wallace. 
260 |a Chicago [Ill.] :  |b American Library Association,  |c 2010. 
300 |a xii, 95 p. :  |b ill. ;  |c 28 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Word of mouth versus word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. 
650 0 |a Libraries  |x Marketing. 
650 0 |a Libraries  |x Public relations. 
650 0 |a Libraries  |x Marketing  |v Case studies. 
700 1 |a Wallace, Linda K. 
998 |a 2011.06.10 
999 f f |i 65e1d4f2-c6bf-5b0c-8ef6-323f7ff1b3f6  |s ed0d56b4-c127-5489-8a94-25fa547a1ba8  |t 0 
952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Central  |t 0  |e PROF 021.7 BARBER  |h Other scheme  |i Non-fiction  |m 37413313366553