One click

Jeff Bezos and the rise of Amazoncom

One click

Jeff Bezos and the rise of Amazoncom
Richard L Brandt
Book - 2011

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.

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Barcode Status Material Type CallNumber
37413313694095 Disponible Non-fiction B-BEZOS BRANDT
Detalles Bibliográficos
Autor principal: Brandt, Richard L.
Formato: Libro
Lenguaje:English
Publicado: New York : Portfolio/Penguin, 2011.
Materias:

MARC

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245 1 0 |a One click :  |b Jeff Bezos and the rise of Amazon.com /  |c Richard L. Brandt. 
260 |a New York :  |b Portfolio/Penguin,  |c 2011. 
300 |a 214 p. ;  |c 19 cm. 
520 |a Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. 
520 |a Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. 
505 0 |a One click is not enough -- Portrait of the entrepreneur as a young man -- Jeff gets a job -- Jeff discovers the internet -- Three nerds and an accountant -- How to build a better bookstore -- Growing pains -- Money to burn through -- Growing up -- Who you calling a bookstore? -- The crash -- Bezos bets big on the Kindle -- Is Amazon killing the bookstore? -- A cool guy with a funny laugh -- But what kind of manager is he? -- Head in the clouds -- Step by step, courageously. 
504 |a Includes bibliographical references and index. 
600 1 0 |a Bezos, Jeffrey. 
650 0 |a Booksellers and bookselling  |z United States  |v Biography. 
650 0 |a Businessmen  |z United States  |v Biography. 
610 2 0 |a Amazon.com (Firm)  |x History. 
650 0 |a Internet bookstores  |z United States  |x History. 
650 0 |a Electronic commerce  |z United States  |x History. 
655 7 |a Biographies.  |2 lcgft 
998 |a 2011.11.14 
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