How to become famous

lost Einsteins forgotten superstars and how the Beatles came to be
Cass R Sunstein
Book - 2023

"Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitable due to their amazing, matchless talent? Maybe. It's hard to imagine our world without its stars and celebrity geniuses--they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research--on informational cascades, power laws, network effects, and group polarization--to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee--as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame"--

Saved in:

Holdings -

Indian Trail

Barcode Status Material Type CallNumber Availability
37413322176589 Available New Adult Non-Fiction 306.4 SUNSTEI  Place a Hold
Bibliographic Details
Main Author: Sunstein, Cass R. (Author)
Format: Book
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2023]
Subjects:

MARC

LEADER 00000cam a2200000 i 4500
001 954453
008 231117s2023 maua b 001 0 eng
005 20240718184052.6
010 |a  2023046080 
019 |a 1391677160 
020 |a 9781647825362 
020 |a 1647825369 
035 |a (OCoLC)1415801290  |z (OCoLC)1391677160 
040 |a DLC  |b eng  |e rda  |c DLC  |d OCLCO  |d YDX  |d HVL  |d BDX  |d OCLCF  |d OPW  |d VP@  |d IMT  |d YDX 
042 |a pcc 
049 |a UAGA 
082 0 0 |a 650.1092/2  |2 23/eng/20231220 
092 |a 306.4 SUNSTEI 
100 1 |a Sunstein, Cass R.,  |e author.  |0 http://id.loc.gov/authorities/names/n89672963 
245 1 0 |a How to become famous :  |b lost Einsteins, forgotten superstars, and how the Beatles came to be /  |c Cass R. Sunstein. 
264 1 |a Boston, Massachusetts :  |b Harvard Business Review Press,  |c [2023] 
300 |a xx, 249 pages :  |b illustrations ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 208-232) and index. 
505 0 |a Prologue: The crossroads -- Part I: Iconic -- Sliding doors -- Shocks and surprises -- Magic -- The elephant in the room -- Part II: Icons -- "Stolen, stolen be your apples" -- The force -- The irresistible Stan Lee -- Bob Dylan and habituation -- Houdini's greatest challenge -- The cult of Ayn Rand -- John, Paul, George, and Ringo -- Epilogue: "Placed in favourable situations". 
520 |a "Consider the most famous music group in history. What would the world be like if the Beatles never existed? This was the question posed by the playful, thought-provoking 2019 film Yesterday, in which a young, completely unknown singer starts performing Beatles hits to a world that has never heard them. Would the Fab Four's songs be as phenomenally popular as they are in our own Beatle-infused world? The movie asserts that they would, but is that true? Was the success of the Beatles essentially inevitable due to their amazing, matchless talent? Maybe. It's hard to imagine our world without its stars and celebrity geniuses--they become a part of our culture and history, seeming permanent and preordained. But as Harvard law professor (and passionate Beatles fan) Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research--on informational cascades, power laws, network effects, and group polarization--to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee--as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's "fifteen minutes," the nature of memory, success and failure in business, and our enduring fascination with fame"--  |c Provided by publisher. 
650 0 |a Success.  |0 http://id.loc.gov/authorities/subjects/sh85129587 
650 0 |a Fame.  |0 http://id.loc.gov/authorities/subjects/sh85047001 
938 |a Brodart  |b BROD  |n 135207835 
938 |a YBP Library Services  |b YANK  |n 20416303 
994 |a C0  |b UAG 
999 f f |s 91b82c23-50f9-4fea-b9f3-e6fc17e95698  |i 6ee31a29-9560-49c5-81b3-785d52ab104a  |t 0 
952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Indian Trail  |t 0  |e 306.4 SUNSTEI  |i New Adult Non-Fiction  |m 37413322176589