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|a (OCoLC)1389887304
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|a 808.02 ROGERS
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| 100 |
1 |
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|a Rogers, Todd
|c (College teacher),
|e author.
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| 245 |
1 |
0 |
|a Writing for busy readers :
|b communicate more effectively in the real world /
|c Todd Rogers and Jessica Lasky-Fink.
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| 246 |
3 |
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|a You are writing more than ever, competing for the attention of busy readers who skim
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| 264 |
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1 |
|a [New York, New York] :
|b Dutton, an imprint of Penguin Random House LLC,
|c [2023]
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| 300 |
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|a viii, 242 pages :
|b illustrations ;
|c 24 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a On jacket, the title is given as: You are writing more than ever, competing for the attention of busy readers who skim. All of the words are lined out, except for Writing for busy readers.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Part one. Engaging the reader -- Get inside your reader's head -- Think like a busy reader -- Know your goals -- Part two. Six principles of effective writing -- First principle: less is more -- Second principle: make reading easy -- Third principle: design for easy navigation -- Fourth principle: use enough formatting but no more -- Fifth principle: tell readers why they should care -- Sixth principle: make responding easy -- Part three. Putting the principles to work -- Tools, tips, and FAQs -- Our words, our selves -- Now what? -- Checklist -- Appendix: words and alternatives.
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| 520 |
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|a "We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"--
|c Provided by publisher.
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| 650 |
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|a Authorship
|v Handbooks, manuals, etc.
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| 650 |
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0 |
|a Communication
|v Handbooks, manuals, etc.
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| 655 |
|
7 |
|a Handbooks and manuals.
|2 lcgft
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| 700 |
1 |
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|a Lasky-Fink, Jessica,
|e author.
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| 938 |
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|a Brodart
|b BROD
|n 133778207
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| 952 |
f |
f |
|p Standard Circulation
|a City of Spokane
|b Spokane Public Library
|c Branches
|d Central
|t 0
|e 808.02 ROGERS
|i New Adult Non-Fiction
|m 37413321868574
|