Marketing made simple

a step-by-step storybrand guide for any business
Donald Miller with Dr JJ Peterson
Book - 2020

"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace." --Jacket.

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Barcode Status Material Type CallNumber Availability
37413318962802 Available Non-fiction 380 MILLER  Place a Hold
Bibliographic Details
Main Authors: Miller, Donald, 1971- (Author), Peterson, J. J (Author)
Format: Book
Language:English
Published: New York : Harpercollins Leadership, 2020.
Subjects:

MARC

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300 |a ix, 193 pages :  |b illustrations ;  |c 22 cm 
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500 |a Includes index. 
505 0 |a Part I. The three stages of relationship : The one marketing plan you will never regret ; The actual stages of a relationship ; An introduction to the marketing made simple checklist -- Part II. Create your marketing made simple sales funnel: Create your one-liner ; A wireframed website that works ; Lead generator ; The power of email ; Nurture email campaigns ; How to execute the marketing made simple sales funnel. 
520 |a "Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand's message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the marketplace." --Jacket. 
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700 1 |a Peterson, J. J,  |e author. 
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