Bite-sized marketing

realistic solutions for the overworked librarian

Bite-sized marketing

realistic solutions for the overworked librarian
Nancy Dowd Mary Evangeliste & Jonathan Silberman
Book - 2010

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Guardado en:

Holdings -

Central

Barcode Status Material Type CallNumber
37413313130371 Disponible Non-fiction PROF 021.7 DOWD
Detalles Bibliográficos
Autor principal: Dowd, Nancy, 1956-
Otros Autores: Evangeliste, Mary, Silberman, Jonathan, 1982-
Formato: Libro
Lenguaje:English
Publicado: Chicago [Ill.] : American Library Association, 2010.
Materias:

MARC

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020 |a 9780838910009 (alk. paper) 
035 |a (OCoLC)320696543 
040 |a DLC  |c DLC  |d BTCTA  |d C#P  |d ILC  |d IXA  |d NLGGC  |d CDX  |d GEBAY  |d MOL  |d VP@ 
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082 0 0 |a 021.7  |2 22 
092 0 |a PROF 021.7 DOWD 
100 1 |a Dowd, Nancy,  |d 1956- 
245 1 0 |a Bite-sized marketing :  |b realistic solutions for the overworked librarian /  |c Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. 
260 |a Chicago [Ill.] :  |b American Library Association,  |c 2010. 
300 |a xi, 140 p. :  |b ill. ;  |c 26 cm. 
505 0 |a Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. 
520 |a Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. 
500 |a Includes index. 
650 0 |a Libraries  |x Marketing. 
650 0 |a Libraries  |x Public relations. 
700 1 |a Evangeliste, Mary. 
700 1 |a Silberman, Jonathan,  |d 1982- 
998 |a 2011.03.28 
999 f f |i 9a69efd9-558b-58b3-91ca-51d9af362757  |s 5c66be65-2728-5e63-a36c-3fc4720a71ec  |t 0 
952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Central  |t 0  |e PROF 021.7 DOWD  |h Other scheme  |i Non-fiction  |m 37413313130371