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|a 9780063204935
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|a (OCoLC)1336461801
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|z (OCoLC)1371450753
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|a DLC
|b eng
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|a 153.852 BERGER
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| 100 |
1 |
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|a Berger, Jonah.
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| 245 |
1 |
0 |
|a Magic words :
|b what to say to get your way /
|c Jonah Berger.
|
| 246 |
3 |
0 |
|a What to say to get your way
|
| 250 |
|
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|a First edition.
|
| 264 |
|
1 |
|a New York :
|b Harper Business, an imprint of HarperCollinsPublishers,
|c [2023]
|
| 264 |
|
4 |
|c Ã2023
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| 300 |
|
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|a viii, 245 pages :
|b illustrations, charts ;
|c 24 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 227-234) and index.
|
| 505 |
0 |
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|a Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing.
|
| 650 |
|
0 |
|a Persuasion (Psychology)
|
| 650 |
|
0 |
|a Communication.
|
| 994 |
|
|
|a C0
|b UAG
|
| 999 |
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| 952 |
f |
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|p Standard Circulation
|a City of Spokane
|b Spokane Public Library
|c Branches
|d South Hill
|t 0
|e 153.852 BERGER
|i Non-fiction
|m 37413321845440
|
| 952 |
f |
f |
|p Standard Circulation
|a City of Spokane
|b Spokane Public Library
|c Branches
|d Hillyard
|t 0
|e 153.852 BERGER
|i Non-fiction
|m 37413320607080
|