Pricing Strategy Value-Based Pricing
Pricing Strategy Value-Based Pricing
Electronic Video - 2019
Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.
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| 企業作者: | |
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| 其他作者: | |
| 格式: | 電子 影片 |
| 語言: | English |
| 出版: |
Carpenteria, CA
linkedin.com,
2019.
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| 主題: | |
| 在線閱讀: | View course details on linkedin.com/learning |
MARC
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| 100 | 1 | |a Michel, Stefan |e speaker. | |
| 245 | 1 | 0 | |a Pricing Strategy: Value-Based Pricing. |c with Stefan Michel |
| 264 | 1 | |a Carpenteria, CA |b linkedin.com, |c 2019. | |
| 306 | |a 00h:47m:18s | ||
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| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a 8/28/201912:00:00AM | ||
| 520 | |a Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. | ||
| 511 | 1 | |a Presenter: Stefan Michel | |
| 520 | |a Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course, IMD professor Stefan Michel lays out the differences between cost-based and value-based pricing, while detailing the key capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management, as well as how to apply psychological principles to affect how customers perceive prices. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
| 655 | 4 | |a Instructional films. |2 lcgft | |
| 655 | 4 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a linkedin.com (Firm) | |
| 856 | 4 | 0 | |u https://www.linkedin.com/learning/pricing-strategy-value-based-pricing?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||