Market Research Foundations
Market Research Foundations
Electronic Video - 2019
Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.
Guardado en:
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| Formato: | Electrónico Video |
| Lenguaje: | English |
| Publicado: |
Carpenteria, CA
linkedin.com,
2019.
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| Materias: | |
| Acceso en línea: | View course details on linkedin.com/learning |
MARC
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| 520 | |a Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings. | ||
| 511 | 1 | |a Presenter: Sarah Weise | |
| 520 | |a Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
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