Finding Your Idea Hook
Finding Your Idea Hook
Electronic Video - 2020
What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks.
Guardado en:
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| Formato: | Electrónico Video |
| Lenguaje: | English |
| Publicado: |
Carpenteria, CA
linkedin.com,
2020.
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| Materias: | |
| Acceso en línea: | View course details on linkedin.com/learning |
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| 100 | 1 | |a Mumaw, Stefan |e speaker. | |
| 245 | 1 | 0 | |a Finding Your Idea Hook. |c with Stefan Mumaw |
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| 520 | |a What makes a great hook, and how can you create one? Learn how to use a simple synthesis exercise and apply the results in order to generate unique and effective hooks. | ||
| 511 | 1 | |a Presenter: Stefan Mumaw | |
| 520 | |a Creatives are asked to invent all kinds of things: ideas for ads, campaigns, logos, brochures, videos, social content, emails—you name it, and someone came up with it. Sometimes, generating ideas can be difficult because you're missing a hook, something authentic and unique to solve. A great hook answers the question, “What is this a story about?” But knowing how to create a solid hook can be challenging. In this course, join instructor Stefan Mumaw as he explains exactly what a hook is, what types there are, the characteristics of good hooks, and strategies for developing effective ones. Stefan shares a simple synthesis exercise that can help you generate unique hooks of your own. Plus, he leads a fun group ideation session to help tie the whole process together. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
| 655 | 4 | |a Instructional films. |2 lcgft | |
| 655 | 4 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a linkedin.com (Firm) | |
| 856 | 4 | 0 | |u https://www.linkedin.com/learning/finding-your-idea-hook?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||