Advertising Foundations

Advertising Foundations

with Jane Barratt
Electronic Video - 2015

Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

Đã lưu trong:

Holdings -

Chi tiết về thư mục
Tác giả của công ty: linkedin.com (Firm)
Tác giả khác: Barratt, Jane (Diển giả)
Định dạng: Điện tử Video
Ngôn ngữ:English
Được phát hành: Carpenteria, CA linkedin.com, 2015.
Những chủ đề:
Truy cập trực tuyến:View course details on linkedin.com/learning

MARC

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520 |a Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed. 
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