Nir Eyal on Creating Habit-Forming Products
Nir Eyal on Creating Habit-Forming Products
Electronic Video - 2017
Nir Eyal, the author of Hooked, shares his approach to creating habit-forming products. Learn a four-step model for creating products that keep customers coming back for more.
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Holdings -
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| Định dạng: | Điện tử Video |
| Ngôn ngữ: | English |
| Được phát hành: |
Carpenteria, CA
linkedin.com,
2017.
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| Những chủ đề: | |
| Truy cập trực tuyến: | View course details on linkedin.com/learning |
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| 520 | |a Nir Eyal, the author of Hooked, shares his approach to creating habit-forming products. Learn a four-step model for creating products that keep customers coming back for more. | ||
| 511 | 1 | |a Presenter: Nir Eyal | |
| 520 | |a How have apps like Facebook and Snapchat become so popular, so quickly? How do they keep users coming back day after day? The secrets to creating habit-forming products aren't new, but found deep in the roots of human psychology. In his book Hooked, Nir Eyal outlines the fundamentals, distilling years of research and interviews with top product designers. This course translates those lessons for a whole new audience, and is designed to inspire those in product development to try Nir's unique approach. Find out how to manufacture desire using the four steps of the hook model—trigger, action, variable reward, and investment—and apply the strategies of the most persuasive companies to your own business. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
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