Storytelling for Advertising Campaigns
Storytelling for Advertising Campaigns
Electronic Video - 2017
Storytelling is an important skill for the modern day creative pro. Learn how to apply it to marketing and advertising for authentic connections between brands and consumers.
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Holdings -
| Tác giả của công ty: | |
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| Tác giả khác: | |
| Định dạng: | Điện tử Video |
| Ngôn ngữ: | English |
| Được phát hành: |
Carpenteria, CA
linkedin.com,
2017.
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| Những chủ đề: | |
| Truy cập trực tuyến: | View course details on linkedin.com/learning |
MARC
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| 100 | 1 | |a Mumaw, Stefan |e speaker. | |
| 245 | 1 | 0 | |a Storytelling for Advertising Campaigns. |c with Stefan Mumaw |
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| 306 | |a 00h:35m:10s | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a 10/11/201712:00:00AM | ||
| 520 | |a Storytelling is an important skill for the modern day creative pro. Learn how to apply it to marketing and advertising for authentic connections between brands and consumers. | ||
| 511 | 1 | |a Presenter: Stefan Mumaw | |
| 520 | |a "Storytelling" has become an agency buzzword. From creative directors to copywriters, it seems everyone is a storyteller these days. And the fact is, they're right. We are all storytellers. But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it. In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. He breaks down how that story translates to the various advertising components that creatives often use in a real-world campaign, like TV spots, print ads, websites, and social content. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
| 655 | 4 | |a Instructional films. |2 lcgft | |
| 655 | 4 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a linkedin.com (Firm) | |
| 856 | 4 | 0 | |u https://www.linkedin.com/learning/storytelling-for-advertising-campaigns?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||