Fundamentals of a Redesign

Fundamentals of a Redesign

with Sean Adams
Electronic Video - 2018

Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.

Saved in:

Holdings -

Bibliographic Details
Corporate Author: linkedin.com (Firm)
Other Authors: Adams, Sean (Speaker)
Format: Electronic Video
Language:English
Published: Carpenteria, CA linkedin.com, 2018.
Subjects:
Online Access:View course details on linkedin.com/learning

MARC

LEADER 00000ngm a22000003i 4500
001 LDC688518
003 LDC
005 20241219214933.7
006 m c
007 cr cna a
008 241219s2018 cau054 o vleng d
040 |a linkedin.com  |b eng 
050 4 |a LDC688518 
100 1 |a Adams, Sean  |e speaker. 
245 1 0 |a Fundamentals of a Redesign.  |c with Sean Adams 
264 1 |a Carpenteria, CA  |b linkedin.com,  |c 2018. 
306 |a 00h:54m:40s 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a 8/17/201812:00:00AM 
520 |a Learn how to redesign or refresh an existing brand, from the logo and packaging to the website. 
511 1 |a Presenter: Sean Adams 
520 |a Most design projects don't start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be challenging, but offer some distinct advantages, since you are dealing with clients that know their product and their market. In this course, designer Sean Adams show how to plan and execute a redesign that keeps what's working and jettisons what's not. First, learn how to identify if a change is necessary and understand the difference between a design evolution and a revolution. Sean then explains how to rework existing logos and identities, collateral and publications, and online media such as websites. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while remaining true to the original brand. 
538 |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. 
655 4 |a Instructional films.  |2 lcgft 
655 4 |a Educational films.  |2 lcgft 
710 2 |a linkedin.com (Firm) 
856 4 0 |u https://www.linkedin.com/learning/fundamentals-of-a-redesign?u=95224889&auth=true  |z View course details on linkedin.com/learning 
092 |a ONLINE CLASS