Fundamentals of a Redesign
Fundamentals of a Redesign
Electronic Video - 2018
Learn how to redesign or refresh an existing brand, from the logo and packaging to the website.
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
Carpenteria, CA
linkedin.com,
2018.
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| Subjects: | |
| Online Access: | View course details on linkedin.com/learning |
MARC
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| 100 | 1 | |a Adams, Sean |e speaker. | |
| 245 | 1 | 0 | |a Fundamentals of a Redesign. |c with Sean Adams |
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| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a 8/17/201812:00:00AM | ||
| 520 | |a Learn how to redesign or refresh an existing brand, from the logo and packaging to the website. | ||
| 511 | 1 | |a Presenter: Sean Adams | |
| 520 | |a Most design projects don't start from scratch. Instead, designers are usually asked to reimagine an existing brand. Redesigns can be challenging, but offer some distinct advantages, since you are dealing with clients that know their product and their market. In this course, designer Sean Adams show how to plan and execute a redesign that keeps what's working and jettisons what's not. First, learn how to identify if a change is necessary and understand the difference between a design evolution and a revolution. Sean then explains how to rework existing logos and identities, collateral and publications, and online media such as websites. In chapter three, he discusses the redesign process: from managing a client who may be attached to the old design, to launching the new identity. He closes with a series of case studies from renowned designers who have transformed company logos, packaging, websites, environments, and marketing materials, while remaining true to the original brand. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. | ||
| 655 | 4 | |a Instructional films. |2 lcgft | |
| 655 | 4 | |a Educational films. |2 lcgft | |
| 710 | 2 | |a linkedin.com (Firm) | |
| 856 | 4 | 0 | |u https://www.linkedin.com/learning/fundamentals-of-a-redesign?u=95224889&auth=true |z View course details on linkedin.com/learning |
| 092 | |a ONLINE CLASS | ||