Business Development Foundations Researching Market and Customer Needs

Business Development Foundations Researching Market and Customer Needs

with Elizabeth Lotardo and Lisa Earle McLeod
Electronic Video - 2018

Learn business development concepts to better understand your market and clients. Discover how to speak like a leader, unpack your competitors' strengths and weaknesses, and more.

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Bibliographic Details
Corporate Author: linkedin.com (Firm)
Other Authors: Lotardo, Elizabeth (Speaker), Earle McLeod, Lisa (Speaker)
Format: Electronic Video
Language:English
Published: Carpenteria, CA linkedin.com, 2018.
Subjects:
Online Access:View course details on linkedin.com/learning

MARC

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520 |a Learn business development concepts to better understand your market and clients. Discover how to speak like a leader, unpack your competitors' strengths and weaknesses, and more. 
511 1 |a Presenter: Elizabeth Lotardo 
520 |a Business development is the foundation of economic growth and can jump-start lasting relationships. In this course, Lisa Earle McLeod and Elizabeth McLeod discuss fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients. This, in turn, can prepare you to demonstrate a compelling value case that helps you connect with customers and close more deals. They begin by reviewing research fundamentals and key insights to consider before you get on the phone with a potential customer or schedule that first in-person meeting. They also discuss the landscape of business development and how to leverage internal systems for more successful conversations. Lisa and Elizabeth spell out how to speak like a leader, unpack and discuss your competitors' strengths and weaknesses, avoid common mistakes, and more. 
538 |a Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection. 
655 4 |a Instructional films.  |2 lcgft 
655 4 |a Educational films.  |2 lcgft 
700 |a Earle McLeod, Lisa  |e speaker. 
710 2 |a linkedin.com (Firm) 
856 4 0 |u https://www.linkedin.com/learning/business-development-foundations-researching-market-and-customer-needs?u=95224889&auth=true  |z View course details on linkedin.com/learning 
092 |a ONLINE CLASS