"An elegant and counterintuitive guide to achieving perfect timing. Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early--or too late--and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, Albert argues, is not just a matter of luck, intuition, or past experience--all of which may be unreliable--but a skill. He describes that skill and details the tools and methods needed to conduct a successful timing analysis. The book is the first to offer an efficient and comprehensive way to think through any timing issue."--