Contagious : why things catch on /

Contagious

why things catch on

Contagious

why things catch on
Jonah Berger
Book - 2013

Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

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Barcode Status Material Type CallNumber
37413316769159 متاح Non-fiction 658.8342 BERGER
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Berger, Jonah
التنسيق: كتاب
اللغة:English
منشور في: New York : Simon & Schuster, c2013.
الطبعة:1st Simon & Schuster hardcover ed.
الموضوعات:
New products.
Consumer behavior.
Popularity > Economic aspects.
الوصول للمادة أونلاين:Contributor biographical information
Publisher description

MARC

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035 |a (OCoLC)798060368 
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245 1 0 |a Contagious :  |b why things catch on /  |c Jonah Berger. 
250 |a 1st Simon & Schuster hardcover ed. 
260 |a New York :  |b Simon & Schuster,  |c c2013. 
300 |a viii, 244 p. :  |b ill. ;  |c 22 cm. 
504 |a Includes bibliographical references and index. 
505 0 |a Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. 
520 |a Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. 
650 0 |a New products. 
650 0 |a Consumer behavior. 
650 0 |a Popularity  |x Economic aspects. 
856 4 2 |3 Contributor biographical information  |u http://catdir.loc.gov/catdir/enhancements/fy1216/2012034583-b.html  |t 0 
856 4 2 |3 Publisher description  |u http://catdir.loc.gov/catdir/enhancements/fy1216/2012034583-d.html  |t 0 
998 |a 2013.03.11 
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952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Shadle  |t 0  |e 658.8342 BERGER  |h Dewey Decimal classification  |i Non-fiction  |m 37413316769159