Platform
the art and science of personal branding
Book - 2019
The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
Saved in:
Holdings -
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Lorena Jones Books, an imprint of the Crown Publishing Group,
[2019]
|
| Edition: | First edition. |
| Subjects: |
MARC
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| 010 | |a 2018025079 | ||
| 020 | |a 9780399581373 |q (hardcover) | ||
| 020 | |a 0399581375 |q (hardcover) | ||
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| 042 | |a pcc | ||
| 082 | 0 | 0 | |a 650.1 |2 23 |
| 092 | 0 | |a 650.1 JOHNSON | |
| 100 | 1 | |a Johnson, Cynthia |c (Marketing consultant), |e author. | |
| 245 | 1 | 0 | |a Platform : |b the art and science of personal branding / |c Cynthia Johnson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Lorena Jones Books, an imprint of the Crown Publishing Group, |c [2019] | |
| 300 | |a 217 pages : |b illustrations ; |c 22 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 208-211) and index. | ||
| 505 | 0 | |a The case for personal branding -- Define your own metrics for success -- You are who you say you are -- Create your brand message and build your digital assets -- Rumor has it -- Perception is reality -- Let's play a game -- Having a three-way with a robot -- Everyone is known for something -- You can never be a prophet in your own land -- Epilogue. | |
| 520 | |a The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. | ||
| 650 | 0 | |a Branding (Marketing). | |
| 650 | 0 | |a Success in business. | |
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| 998 | |a 2019.04.22 | ||
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| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d Shadle |t 1 |e 650.1 JOHNSON |h Dewey Decimal classification |i Non-fiction |m 37413317836783 |