Fisher, K. L., & Hoffmans, L. (2012). Markets never forget (but people do): How your memory is costing you money--and why this time isn't different. Wiley.
Chicago Style (17th ed.) CitationFisher, Kenneth L., and Lara Hoffmans. Markets Never Forget (but People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different. Hoboken, N.J.: Wiley, 2012.
MLA (8th ed.) CitationFisher, Kenneth L., and Lara Hoffmans. Markets Never Forget (but People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different. Wiley, 2012.
Warning: These citations may not always be 100% accurate.