Cita APA (7a ed.)

Fisher, K. L., & Hoffmans, L. (2012). Markets never forget (but people do): How your memory is costing you money--and why this time isn't different. Wiley.

Cita Chicago Style (17a ed.)

Fisher, Kenneth L., y Lara Hoffmans. Markets Never Forget (but People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different. Hoboken, N.J.: Wiley, 2012.

Cita MLA (8a ed.)

Fisher, Kenneth L., y Lara Hoffmans. Markets Never Forget (but People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different. Wiley, 2012.

Precaución: Estas citas no son 100% exactas.