Fisher, K. L., & Hoffmans, L. (2012). Markets never forget (but people do): How your memory is costing you money--and why this time isn't different. Wiley.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रFisher, Kenneth L., और Lara Hoffmans. Markets Never Forget (but People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different. Hoboken, N.J.: Wiley, 2012.
एमएलए (8वां संस्करण) प्रशस्ति पत्रFisher, Kenneth L., और Lara Hoffmans. Markets Never Forget (but People Do): How Your Memory Is Costing You Money--and Why This Time Isn't Different. Wiley, 2012.
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