Break the internet

the truth about influencers
Olivia Yallop
Book - 2021

Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity?

Saved in:

Holdings -

Hillyard

Barcode Status Material Type CallNumber Availability
37413320393533 Available Non-fiction 658.872 YALLOP  Place a Hold
Bibliographic Details
Main Author: Yallop, Olivia (Author)
Format: Book
Language:English
Published: Minneapolis, Minnesota : Scribe Publications, 2021.
Subjects:

MARC

LEADER 00000cam a2200000 i 4500
001 880952
008 210910s2021 mnu b 000 0 eng d
005 20221215162002.6
010 |a  2021385201 
035 |a (OCoLC)880952 
040 |a YDX  |b eng  |e rda  |c YDX  |d BDX  |d AU@  |d OCLCF  |d NZLPP  |d OCLCO  |d HBP  |d IDO  |d UOK  |d VP@  |d ILM  |d UAP  |d DLC  |d UAG 
019 |a 1292071278 
020 |a 9781950354870  |q (US edition ; paperback) 
020 |a 1950354873  |q (US edition ; paperback) 
035 |a (OCoLC)1267686718  |z (OCoLC)1292071278 
082 0 4 |a 658.872  |2 23 
092 |a 658.872 YALLOP 
049 |a UAGA 
100 1 |a Yallop, Olivia,  |e author. 
245 1 0 |a Break the internet :  |b the truth about influencers /  |c Olivia Yallop. 
264 1 |a Minneapolis, Minnesota :  |b Scribe Publications,  |c 2021. 
300 |a 280 pages ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 267-280). 
520 |a Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? 
505 0 |a Preface -- The million-follower policy: What is an influencer? -- The 'influencer' factor: Where do social media stars come from? -- Extremely online: How do you become an influencer? -- Hype houses, #relationshipgoals, and kidfluencers: What is it like to live online? -- Creator economics: How much do creators really earn? -- Spilling the tea: Is all attention good attention? -- Platforms vs the people: Who influences the influencers? -- Logging off: Is this the end of influence? 
650 0 |a Internet personalities. 
650 0 |a Celebrities. 
650 0 |a Social media. 
938 |a Brodart  |b BROD  |n 130739871 
938 |a YBP Library Services  |b YANK  |n 17630409 
994 |a C0  |b UAG 
999 f f |s a6ec4be7-0d98-400d-9809-c4d18b4c65da  |i b762b396-3054-40bd-b20e-7444c1d1dc16  |t 0 
952 f f |p Standard Circulation  |a City of Spokane  |b Spokane Public Library  |c Branches  |d Hillyard  |t 0  |e 658.872 YALLOP  |i Non-fiction  |m 37413320393533