The innovator's method bringing the lean start-up into your organization

The innovator's method

bringing the lean start-up into your organization
Nathan Furr Jeff Dyer ; [with a foreword by Clayton M Christensen]
Book - 2014

"Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--

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37413315459240 Available Non-fiction 658.4063 FURR  Place a Hold
Bibliographic Details
Main Authors: Furr, Nathan R. (Author), Dyer, Jeff (Author)
Format: Book
Language:English
Published: Boston : Harvard Business Review Press, [2014]
Subjects:
Organizational effectiveness.
Management > Technological innovations.
Consumers' preferences.

MARC

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245 1 4 |a The innovator's method :  |b bringing the lean start-up into your organization /  |c Nathan Furr, Jeff Dyer ; [with a foreword by Clayton M. Christensen]. 
264 1 |a Boston :  |b Harvard Business Review Press,  |c [2014] 
300 |a ix, 268 pages :  |b illustrations ;  |c 25 cm 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references (pages [243]-250) and index. 
505 0 |a The innovator's method -- Leadership in the age of uncertainty -- Insight : savor surprises -- Problem : discover the job-to-be-done -- Solution : prototype the minimum "awesome" product -- Business model : validate the go-to-market strategy -- Master the pivot -- Scale it -- Making the innovator's method work for you -- Turn uncertainty into opportunity -- Appendix. An overview of the innovator's method. 
520 |a "Call it 'lean start-up,' 'design thinking,' or 'agile.' No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a 'lean start-up' approach to innovation in established businesses"--  |c Provided by publisher. 
650 0 |a Organizational effectiveness. 
650 0 |a Management  |x Technological innovations. 
650 0 |a Consumers' preferences. 
700 1 |a Dyer, Jeff,  |e author. 
700 1 |a Christensen, Clayton M.  |d 1952-2020  |e writer of supplementary textual content. 
998 |a 2014.09.17 
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