Brand licensing for dummies /

Brand licensing for dummies

Brand licensing for dummies

by Steven Ekstract with Stu Seltzer
Book - 2025

Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing. --Back cover.

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Barcode Status Material Type CallNumber
37413322472038 Available Non-fiction 346.048 EKSTRAC
Bibliographic Details
Main Authors: Ekstract, Steven (Author), Seltzer, Stu (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., [2025]
Series:--For dummies.
Subjects:
Licenses.
Brand name products.
Branding (Marketing)
Merchandise licensing.

MARC

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520 |a Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing. --Back cover. 
505 0 |a Introduction -- PART 1: Getting started with licensing. How brand licensing works ; Probing branding: why people buy ; Where on Earth do brands come from? ; Exploring licensing trends and innovation -- PART 2: Diving into licensing. Navigating the licensing process ; Negotiating the license deal ; Getting your first licensed product up and running ; Developing retail -- PART 3: Forging and maintaining strong licensing partnerships. The key points in a successful partnership ; Keeping your end of the deal -- PART 4: Maximizing sales through licensing. Selling your licensed products ; Marketing tools that boost retail sales ; Globalization of brands ; The future of brand licensing -- PART 5: The part of tens. Ten do's (and don'ts) for licensing ; Ten essential tips for licensors ; (Nearly) ten brand licensing areas. 
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