The 1-page marketing plan

get new customers make more money and stand out from the crowd
Allan Dib
Book - 2018

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

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37413318619733 Aged to lost Non-fiction 658.8 DIB  Place A Hold
Bibliographic Details
Main Author: Dib, Allan (Author)
Format: Book
Language:English
Published: Miami, FL : Successwise, [2018]
Subjects:

MARC

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520 |a To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. 
505 0 |a Introduction -- Act I. The "before" phase : Selecting your target market -- Crafting your message -- Reaching prospects with advertising media -- Act II. The "during" phase : Capturing leads -- Nurturing leads -- Sales conversion -- Act III. The "after" phase : Delivering a world class experience -- Increasing customer lifetime value -- Orchestrating and stimulating referrals -- Conclusion. 
650 0 |a Marketing  |x Management. 
650 0 |a Small business marketing. 
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