Social media law for business

a practical guide for using Facebook Twitter Google+ and blogs without stepping on legal landmines
Glen Gilmore Esq
Book - 2015
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Barcode Status Material Type CallNumber Availability
37413315639494 Available Non-fiction 343.7309 GILMORE  Place a Hold
Bibliographic Details
Main Author: Gilmore, Glen (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2015]
Subjects:

MARC

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245 1 0 |a Social media law for business :  |b a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal landmines /  |c Glen Gilmore, Esq. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2015] 
264 4 |c ©2015 
300 |a viii, 262 pages ;  |c 23 cm 
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337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a How to write a social media policy without stepping on a legal landmine -- Social (& mobile) recruiting, hiring & firing : legal issues you need to know -- Copyright, trademark and fair use : how to share content on social networks without getting sued or losing your social media accounts -- Marketing in social media : what you need to know -- How to make required disclosures in digital advertising -- How to run a social media "contest" without losing the prize -- Thou shalt not spam (on social networks) -- A word about (mobile) apps -- Legal issues for blogs and bloggers -- "Business to government" : social media best practices for large organizations and social compliance in government -- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die) -- Going global: international social media law -- Nike : a lesson in international social media non-disclosure -- Best practices for compliant social media: case studies -- Conclusion : the future of social media marketing for business. 
650 0 |a Social media  |x Law and legislation  |z United States. 
998 |a 2014.12.29 
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