"When you learn how to put your reader first at every stage of book development, writing, and editing, you can create the connection and trust required to transform their lives. In these pages, Harper reveals the proven methods and frameworks she has used for nearly two decades to write and edit perennial bestsellers. It's not the easy way, or the fast way; it's the effective way. The payoff for doing this important work: a must-read book, and a massive readership who serve as ambassadors for your message and your brand"--