|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
464793 |
| 005 |
20191207083500.0 |
| 008 |
120316s2012 nyu b 001 0 eng |
| 010 |
|
|
|a 2012008773
|
| 020 |
|
|
|a 9781591845539 (hardcover) :
|c $26.95
|
| 020 |
|
|
|a 159184553X (hardcover) :
|c $26.95
|
| 035 |
|
|
|a (OCoLC)769430586
|
| 040 |
|
|
|a DLC
|b eng
|c DLC
|d BTCTA
|d BDX
|d BKL
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a UAGA
|
| 082 |
0 |
0 |
|a 659.20285/6752
|2 23
|
| 092 |
0 |
|
|a 659.2028 HOLIDAY
|
| 100 |
1 |
|
|a Holiday, Ryan.
|
| 245 |
1 |
0 |
|a Trust me, I'm lying :
|b confessions of a media manipulator /
|c Ryan Holiday.
|
| 260 |
|
|
|a New York, N.Y. :
|b Portfolio,
|c c2012.
|
| 300 |
|
|
|a xi, 259 p. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index..
|
| 505 |
0 |
|
|a Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion.
|
| 650 |
|
0 |
|a Marketing
|x Blogs.
|
| 650 |
|
0 |
|a Public relations
|x Blogs.
|
| 650 |
|
0 |
|a Social media
|x Economic aspects.
|
| 998 |
|
|
|a 2012.07.13
|
| 999 |
f |
f |
|i f5be2320-2e14-571a-8f52-5299bc03be2a
|s 84bad6f7-3c59-5ec7-affb-573399903b4b
|t 0
|
| 952 |
f |
f |
|p Standard Circulation
|a City of Spokane
|b Spokane Public Library
|c Branches
|d Central
|t 0
|e 659.2028 HOLIDAY
|h Dewey Decimal classification
|i Non-fiction
|m 37413314157142
|