Strategies for Emerging Markets
online class - 2017
Design your approach to expanding your company into emerging markets. Learn how to determine which markets to enter, win out over local competitors, deal with the speed of fast-changing market dynamics, and more.
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| Format: | Electronic Video |
| Language: | English |
| Published: |
Carpenteria, CA
lynda.com,
2017.
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| Subjects: | |
| Online Access: | Click here for information and access to this online class. |
MARC
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| 245 | 1 | 0 | |a Strategies for Emerging Markets. |h [online class] / |c with Anil Gupta and Haiyan Wang |
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| 511 | |a Presenter: Anil Gupta. Dr. Anil K. Gupta is one of the world's leading experts on strategy, globalization, and entrepreneurship. He is ranked by Thinkers50 as one of the world's "most influential living management thinkers" and has been named by The Economist as one of the world's "superstars" in a cover story on innovation in emerging economies. He is also one of only three professors, out of over 25,000 worldwide, to have been elected as a lifetime fellow of the three most prestigious academic bodies in his field: Academy of Management, Strategic Management Society, and the Academy of International Business. Dr. Gupta's newest book is The Silk Road Rediscovered: How Indian and Chinese Companies Become Globally Stronger by Winning in Each Other's Markets. His earlier books include Getting China and India Right and The Quest for Global Dominance. Anil serves as a columnist for Bloomberg Businessweek, as a contributing editor for Chief Executive magazine, and as a contributor to HBR.org. His opinion pieces have also been published in The Wall Street Journal, Financial Times, Daily Telegraph, China Daily, Economic Times, and other outlets. He is also a regular participant at the World Economic Forum (WEF) summits, including the annual meeting in Davos and the regional meetings in China, India, and the Middle East. He is a member of the WEF's Global Agenda Council on Emerging Multinationals, and has also served on the boards of several NYSE- and NASDAQ-listed companies in the United States. Anil serves regularly as a keynote speaker at major conferences and corporate forums in the United States, Europe, Asia, Latin America, and Africa, including the World Economic Forum, The Economist conferences, the Businessweek CEO Forum, Chief Executive magazine's CEO2CEO Summits, and the Yale CEO Summit. He has also served as a consultant, keynote speaker, and/or executive education faculty with some of the largest corporations in the world, including GE, IBM, HSBC, Deutsche Bank, HP, SAP, and Microsoft. Anil is the Michael D. Dingman Chair in Strategy and Entrepreneurship at the Smith School of Business at the University of Maryland and a visiting professor of strategy at INSEAD, where he served as the INSEAD Chaired Professor of Strategy until December 2010. Anil also serves as chief advisor to the China India Institute, a Washington DC-based research and consulting organization. He has served as a past visiting professor at Stanford University and Dartmouth College. He received a doctorate from the Harvard Business School, an MBA from the Indian Institute of Management Ahmedabad, and a BT from the Indian Institute of Technology Kanpur. | ||
| 520 | |a Design your approach to expanding your company into emerging markets. Learn how to determine which markets to enter, win out over local competitors, deal with the speed of fast-changing market dynamics, and more. | ||
| 520 | |a Emerging markets are growing at two to three times the pace of developed markets, and will likely account for over half of the global GDP by 2030. Any company that seeks growth has little choice but to develop a strategy for succeeding in these key markets. In this course, Anil Gupta and Haiyan Wang- world-renowned experts in globalization and entrepreneurship- help you design your strategies to expand into, and capture, the opportunities offered by the rise of emerging markets. Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics. | ||
| 538 | |a Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection. | ||
| 653 | |a Streaming video | ||
| 653 | |a Business | ||
| 653 | |a Leadership | ||
| 700 | |a Wang, Haiyan, |c (Consultant) |e speaker. | ||
| 710 | 2 | |a Lynda.com (Firm) | |
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| 998 | |a 2017.06.14 | ||
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