No size fits all
from mass marketing to mass handselling
Book - 2009
Saved in:
Holdings -
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
New York :
Portfolio,
2009.
|
| 主題: |
MARC
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|---|---|---|---|
| 001 | 375862 | ||
| 005 | 20210322144400.0 | ||
| 008 | 090330s2009 nyu 001 0 eng | ||
| 010 | |a 2009013094 | ||
| 020 | |a 9781591842675 | ||
| 020 | |a 1591842670 | ||
| 035 | |a (OCoLC)318411523 | ||
| 040 | |a DLC |c DLC |d BTCTA |d IF9 |d C#P |d UAG | ||
| 049 | |a UAGA | ||
| 082 | 0 | 0 | |a 658.8/72 |2 22 |
| 092 | 0 | |a 658.872 HAYES | |
| 100 | 1 | |a Hayes, Tom. | |
| 245 | 1 | 0 | |a No size fits all : |b from mass marketing to mass handselling / |c by Tom Hayes and Michael S. Malone. |
| 260 | |a New York : |b Portfolio, |c 2009. | ||
| 300 | |a viii, 274 p. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots. | |
| 650 | 0 | |a Telemarketing. | |
| 650 | 0 | |a Business networks. | |
| 650 | 0 | |a Consumer behavior. | |
| 700 | 1 | |a Malone, Michael S. |q (Michael Shawn), |d 1954- | |
| 998 | |a 2009.12.16 | ||
| 999 | f | f | |i fa3e3c45-ca8c-5d81-b8da-13d72ae8d045 |s 7bb9f902-f548-53ac-93a8-1833a81b249a |t 0 |
| 952 | f | f | |p Standard Circulation |a City of Spokane |b Spokane Public Library |c Branches |d South Hill |t 1 |e 658.872 HAYES |h Dewey Decimal classification |i Non-fiction |m 37413311888558 |